How to Mine Social Data for Actionable B2B Insights

Thursday 2:30pm-3:15pm

How to Mine Social Data for Actionable B2B Insights

Speakers: David Berkowitz | Cheif Strategy Officer, Sysomos
Gloria Potichko | Marketing Director, Georgia Pacific

Data doesn't matter. Marketers have enough data—too much data, really.  If you look for it, it's staggering just how much you can find out. But all to often, marketers are unsure how to find the insights that can really make a difference.

That's why one of the main KPIs marketers are (or should be) examining today is "time to insight": how fast they can turn that data into an action plan that will help them reach their core business goals. Are you there yet? Join us for this lively session where a leading marketer from Georgia-Pacific will share how she uses social data to get at these important insights — and how you can too.

At the end of this session you will be able to:

  • Discern which kinds of marketing can be most impacted by analyzing social data
  • See how social data can inspire major marketing initiatives, from ideation through execution
  • Understand who the key stakeholders are when using social data—who should access it directly and who else can benefit from its applications