A Proven Process for Selecting Marketing Technology That Drives Business Impact
Speaker: Samantha Stone | Founder, The Marketing Advisory Network
This is a system requirements intervention! Driving system requirements is tedious and frustrating work that takes away from your day-to-day responsibilities. Yet, it's absolutely critical that you document needs in a way that will deliver on technology promises.
In this session—based on more than a dozen Martech projects, including marketing automation, content marketing systems, analytics platforms and CRM tools— we'll share tips and practices for implementing a process that drives results and skips the frustration.
At the end of this session you will be able to:
- Avoid common mistakes marketers make when building technology requirements
- Implement simple techniques that build consensus while keeping the project moving
- Share meeting agendas that collect feedback without derailing progress