From strategy to execution (and everything in between), B2B Forum is the conference for B2B Marketers looking to:
From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future.
Plus, shenanigans! Because learning sticks when you’re also having fun.
And with our signature Watch Party format, you’ll have the opportunity to chat directly with speakers and fellow attendees.
But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.
You may have noticed a problem with the age-old “problem/solution” formula for driving action from your messages and marketing: it doesn’t always work! That’s a big issue when your job, and maybe even your business, depends on your content converting customers and clients. Unfortunately, presenting *only* the audience’s problem and your solution misses an important […]
Sustainability is a top ask from consumers, especially from the vital younger demographic. But sustainability can be hard to talk about (and get right), especially on social media. How can organizations find their voice in the sustainability conversation and win hearts, minds, & wallet share? In this session, you’ll hear the latest research from LinkedIn, […]
The human brain is chock-full of corruptions, or cognitive biases, that make it impossible for us to make 100% rational decisions. And these little-known biases are b.a.d. for marketing – they damage conversion, increase customer churn rates and undermine your team’s efforts. In this session led by bestselling author and speaker, Kenda Macdonald, you’ll learn […]
Successful marketing campaigns rely on analytics to tell you what’s working, what to adjust, and what to never, ever (ever) try again. In this practical and tactical session, join TrustInsights.ai Chief Data Scientist Christopher Penn and learn the basics of content marketing analytics: what to pay attention to, what systems to use, and how to […]
B2B Marketers are expected to be data-driven and analytical whether their specialty is content or paid media. But how do you efficiently collect data about your efforts from multiple platforms, analyze it, and take action… while still keeping up with day-to-day job responsibilities? Attend this session with Marketing Operations Manager at SparkPost, Jenn Claus, to […]
In this session, Jay Schwedelson, founder of SubjectLine.com and CEO of Worldata, will share what you should be doing now to improve your email campaign ROI. Understand what’s driving audience engagement in 2022 and how you can leverage that to drive big results. Get actionable insider tips for increasing open rates by 30%+, and getting […]