MarketingProfs B2B Forum 2021

B2B Forum Online by MarketingProfs

The B2B Marketing Conference

Strategy. Branding. Customer Experience. Demand Generation. Analytics.

Join us
April 6 & 7 for an all-new virtual conference
April 19, 20, & 21 for new virtual workshops!

By B2B Marketers.
For B2B Marketers.

From strategy to execution (and everything in between), B2B Forum is the conference for B2B Marketers looking to:

  • Hear from expert leaders, authors, and inspiring new voices
  • Grow
  • Get real, actionable advice
  • Connect with other B2B Marketers (and laugh a lot)
  • Get up to some shenanigans


From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future.

Plus, shenanigans! Because learning sticks when you’re also having fun.

And with our signature Watch Party format, you’ll have the opportunity to chat directly with speakers and fellow attendees.

But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.

Kenda Macdonald

Afternoon Keynote: Bad Brains, Email, and the Burden of Decisions. How YOUR Marketing Can Help Us Make Better Decisions

The human brain is chock-full of corruptions, or cognitive biases, that make it impossible for us to make 100% rational decisions. And these little-known biases are b.a.d. for marketing – they damage conversion, increase customer churn rates and undermine your team’s efforts. In this session led by bestselling author and speaker, Kenda Macdonald, you’ll learn […]

Tamsen Webster

Closing Keynote: What’s Missing From Your Message

You may have noticed a problem with the age-old “problem/solution” formula for driving action from your messages and marketing: it doesn’t always work! That’s a big issue when your job, and maybe even your business, depends on your content converting customers and clients. Unfortunately, presenting *only* the audience’s problem and your solution misses an important […]

Purna Virji

Authenticity, Empathy, and Trust: How to Create Sustainability-Centric Content

Sustainability is a top ask from consumers, especially from the vital younger demographic. But sustainability can be hard to talk about (and get right), especially on social media. How can organizations find their voice in the sustainability conversation and win hearts, minds, & wallet share? In this session, you’ll hear the latest research from LinkedIn, […]

Jay Schwedelson

Critical Techniques to Improve B2B Email Marketing Performance TODAY

In this session, Jay Schwedelson, founder of and CEO of Worldata, will share what you should be doing now to improve your email campaign ROI. Understand what’s driving audience engagement in 2022 and how you can leverage that to drive big results. Get actionable insider tips for increasing open rates by 30%+, and getting […]

Christopher S. Penn

Content Marketing Analytics 101

Successful marketing campaigns rely on analytics to tell you what’s working, what to adjust, and what to never, ever (ever) try again. In this practical and tactical session, join Chief Data Scientist Christopher Penn and learn the basics of content marketing analytics: what to pay attention to, what systems to use, and how to […]

Jenn Clauss

Creating Your Roadmap to Prove Marketing Value

B2B Marketers are expected to be data-driven and analytical whether their specialty is content or paid media. But how do you efficiently collect data about your efforts from multiple platforms, analyze it, and take action… while still keeping up with day-to-day job responsibilities? Attend this session with Marketing Operations Manager at SparkPost, Jenn Claus, to […]

Speakers That Drive You Forward

Ann Handley

Ann Handley

Chief Content Officer

Kenda Macdonald

Automation Ninjas

Jen Smith

Jen Smith

Chief Marketing Officer and Fractional CMO Practice Lead

Tamsen Webster

Tamsen Webster

Founder & Chief Message Strategist
Find The Red Thread

What Marketers are Saying About #MPB2B

#mpb2b provides a great sense of community, education and creative inspiration!

– Spring 2021 Attendee

One of the most engaging and empowering virtual events I’ve ever attended!

– Spring 2021 Attendee

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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