MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

B2B Forum Online by MarketingProfs

The B2B Marketing Conference

Strategy. Branding. Customer Experience. Demand Generation. Analytics.

Join us
April 6 & 7 for an all-new virtual conference
April 19, 20, & 21 for new virtual workshops!

By B2B Marketers.
For B2B Marketers.

From strategy to execution (and everything in between), B2B Forum is the conference for B2B Marketers looking to:

  • Hear from expert leaders, authors, and inspiring new voices
  • Grow
  • Get real, actionable advice
  • Connect with other B2B Marketers (and laugh a lot)
  • Get up to some shenanigans

Program

From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future.

Plus, shenanigans! Because learning sticks when you’re also having fun.

And with our signature Watch Party format, you’ll have the opportunity to chat directly with speakers and fellow attendees.

But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.

Tamsen Webster

Closing Keynote: What’s Missing From Your Message

You may have noticed a problem with the age-old “problem/solution” formula for driving action from your messages and marketing: it doesn’t always work! That’s a big issue when your job, and maybe even your business, depends on your content converting customers and clients. Unfortunately, presenting *only* the audience’s problem and your solution misses an important […]

Kenda Macdonald

Afternoon Keynote: Bad Brains, Email, and the Burden of Decisions. How YOUR Marketing Can Help Us Make Better Decisions

The human brain is chock-full of corruptions, or cognitive biases, that make it impossible for us to make 100% rational decisions. And these little-known biases are b.a.d. for marketing – they damage conversion, increase customer churn rates and undermine your team’s efforts. In this session led by bestselling author and speaker, Kenda Macdonald, you’ll learn […]

Sally Hogshead

Closing Keynote: Different is Better than Better: Captivate Your Customer to Win in a Crowded Market

You have a choice: either have the biggest budget or be the most fascinating. If you have a bigger budget than any of your competitors, must be nice…but few of us do. What if you’re a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate. Until now, […]

Speakers That Drive You Forward

Ann Handley

Chief Content Officer
MarketingProfs
@marketingprofs

Mona Chalabi

Mona Chalabi

Data Editor
The Guardian
@MonaChalabi

Paul Roetzer

Paul Roetzer

Founder and CEO
Marketing AI Institute

George B. Thomas

George B. Thomas

Owner and "Chief HubSpot Helper"
George B. Thomas, LLC
@GeorgeBThomas

Jacco van der Kooij

Jacco van der Kooij

Founder
Winning By Design
@Jacco_vd_Kooij

Tony Pham

Vice President, Marketing
SuperLayer
@tonypham

What Marketers are Saying About #MPB2B

#mpb2b provides a great sense of community, education and creative inspiration!

– Spring 2021 Attendee

One of the most engaging and empowering virtual events I’ve ever attended!

– Spring 2021 Attendee

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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