From strategy to execution (and everything in between), B2B Forum is the conference for B2B Marketers looking to:
From strategies that stand the test of time to the latest and greatest tactics, the #mpb2b program is jam-packed with inspiration and actionable insights to help you (and your team) succeed today… and into the future.
Plus, shenanigans! Because learning sticks when you’re also having fun.
And with our signature Watch Party format, you’ll have the opportunity to chat directly with speakers and fellow attendees.
But just because the session doors close, doesn’t mean the learning and comradery is over. Because each paid ticket to the event also includes a full year of PRO membership, with access to all of MarketingProfs’ Master Classes, premium webinars, courses, and more.
The human brain is chock-full of corruptions, or cognitive biases, that make it impossible for us to make 100% rational decisions. And these little-known biases are b.a.d. for marketing – they damage conversion, increase customer churn rates and undermine your team’s efforts. In this session led by bestselling author and speaker, Kenda Macdonald, you’ll learn […]
You may have noticed a problem with the age-old “problem/solution” formula for driving action from your messages and marketing: it doesn’t always work! That’s a big issue when your job, and maybe even your business, depends on your content converting customers and clients. Unfortunately, presenting *only* the audience’s problem and your solution misses an important […]
You have a choice: either have the biggest budget or be the most fascinating. If you have a bigger budget than any of your competitors, must be nice…but few of us do. What if you’re a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate. Until now, […]
Founder and CEO
Marketing AI Institute