MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Latest News

B2B Forum Workshops Are Back: Sharpen your Strategy, Demand Gen, and Storytelling Skills

Get up to speed on a topic fast with half-day, activity-focused B2B Forum workshops, October 26-28. In the before times, B2B Forum workshops were held in a frigid conference room, starting just after the sun rose. Smart marketers would pile in and get to learning with their paper workbooks and pens (and big cups of […]

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Engaging Customers on Social Media in “Boring” Industries [#mpb2b Speaker Series]

A conversation with Stacey Holsinger, owner of Steel Toe Communications (a digital marketing and communication consultancy for the architecture, engineering, and construction (AEC) industry) We recently sat down with Stacey to discuss why you need to identify your industry’s missing motivators and incorporate them into your social strategy — especially for products, services, or brands […]

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Rethinking Your Relationship With Your Customers [#mpb2b Speaker Series]

A conversation with John Jantsch, Founder of Duct Tape Marketing We recently sat down with John to talk about how he views and caters to today’s customers, and what attendees can expect from his B2B Forum session Rethinking the Customer Journey. MarketingProfs: Buyers are in control of their own journey now – so, what do […]

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Uncovering Three Universal Truths About Customer Experience [#mpb2b Speaker Series]

A conversation with Jeannie Walters, CEO and Founder of Experience Investigators Customer experience (CX) is everywhere. Forget the outdated notion that it’s only about customer service. It now stretches across every touchpoint and expectations are high. And that means that marketing is being tasked with more aspects of CX all the time. Listen as we chat […]

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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