Marketers
Off-The-Clock Antics

#MPB2B Boston Photo Walk with Steve Garfield | Thursday 7:15am-8:30am | Meet outside the Learning Lounge, 2nd Floor
If you’d like to see Boston from a new angle, you won’t want to miss this #mpb2b favorite. Join video pioneer, book author, and angel investor Steve Garfield on an early morning photo walk through Boston’s beautiful Seaport District.

Breakfast Roundtables | Thursday 7:45am – 8:30am | East Pre-function, 2nd Floor
Grab a cup of joe and talk about your favorite topic with one of our awesome speakers!

• Robert Rose – Content Marketing
• Allen Weiss – Marketing Strategy
• Christopher S. Penn – B2B Analytics
• Dina Otero – Account Based Marketing
• Nick Westergaard – Branding

Office Hours with the Experts | Thursday 4:15pm–6:00pm
Need personalized, face-to-face advice? Look no further than our Office Hours with the Experts one-on-one consulting sessions—onsite at MPB2B. Book a 15-minute session with one of your favorite B2B marketing subject matter experts to tackle exactly what’s on your mind. Ask questions, seek clarity on a specific problem, or bring a project you’d like feedback on and get insight, direction, and new ideas on the spot. Appointment times are limited and are only available to in-person conference attendees. Check back for the full list of experts.

‘Profstoberfest | Thursday 6:00pm-7:30pm | B2B Learning Lounge (Ensemble E)
Things that are great about October: The B2B Marketing Forum, autumn colors, pumpkin-flavored everything, and (of course!) Oktoberfest. Please join us for our twist on this wonderful tradition — featuring beer, pretzels, kielbasa, and maybe even some of your favorite marketers in traditional garb.

Friday Fun Run | Friday 7:00am-8:00am | Meet in the Omni Lobby
Does the thought of running by the sea on a crisp, autumn morning sound amazing? Great. Lace up your running shoes and join your new marketing besties (and fellow running enthusiasts) for a fun morning run to get you energized for another day of learning. All paces welcome!

Mindfulness With MarketingProfs CEO Allen Weiss | Friday 7:30am-8:15 am | Audition
You had a jam-packed day of learning and could use a little time to get centered. Join Allen Weiss, CEO and founder of MarketingProfs, to learn what mindfulness is and ask questions about this popular practice. You’ll also have an opportunity to practice various types of mindfulness meditation, preparing you mentally and physically for your busy day of sessions ahead.

Breakfast Roundtables | Friday 7:30am – 8:15am | East Pre-function, 2nd Floor
Grab a cup of joe and talk about your favorite topic with one of our awesome speakers!

• Kenda Macdonald – Demand/Lead Generation
• Jay Schwedelson – Email Marketing
• Zontee Hou – Social Media
• Matt Heinz – Marketing & Sales Alignment
• Andy Crestodina – SEO Strategy

Office Hours with the Experts | Friday 8:30am–10:45am
Need personalized, face-to-face advice? Look no further than our Office Hours with the Experts one-on-one consulting sessions—onsite at MPB2B. Book a 15-minute session with one of your favorite B2B marketing subject matter experts to tackle exactly what’s on your mind. Ask questions, seek clarity on a specific problem, or bring a project you’d like feedback on and get insight, direction, and new ideas on the spot. Appointment times are limited and are only available to in-person conference attendees. Check back for the full list of experts.

BYO GOODBYE | Friday 5:00pm -6:00pm | Crescendo Lobby Bar, Omni Lobby
Don’t shed a tear quite yet. Join your squad at the Crescendo Lobby Bar for a nibble and a drink while you reminisce about all you learned, all you loved, and all the ways you are going to build your marketing, your career, and your relationships for a future in the making. Exchanging of hugs and contact info is recommended, but not required.