Organizations are adopting generative AI in a big way. You know it’ll add a ton of value in your business, but where do you start? Join Alaura Weaver for a non-salesy, real-world look at how marketing leaders are adopting generative AI, their top use cases, business case strategies, success metrics, and pitfalls to avoid. In […]
Read MoreStories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences so they […]
Read MoreDo highly educated people prefer academic language? Is jargon the shared vocabulary of specialists? Most would say yes, but this session will show that plain language gives you a competitive advantage when communicating with busy professionals. Drawing from fresh 2023 research on buying behaviors in healthcare, Ahava will demonstrate how plain language at the top […]
Read MoreB2B Marketers often need to present to groups both large and small—in conference rooms and (sometimes) on stages. You’re asked to present campaigns, report on results, speak publicly, and lead meetings in a variety of situations: live, virtual, or (sometimes) hybrid. The question is: How effective a communicator are you? Forget about your words for […]
Read MoreInternal influencers have emerged as essential organic growth drivers for B2B companies. They know the product, customer, and industry—and they often already have a devoted following. Join Ashley Faus and Devin Bramhall to learn how to increase the impact of your marketing by incorporating internal influencers into your marketing strategy. In this session, you’ll learn: […]
Read MoreEvery day as marketers, we employ marketing language. However, unlike accounting or finance, marketing language lacks standardization. Consequently, we can lose not only efficiency, but also respect. Our language must resonate with our audiences and our C-suite, as they hold the power to either boost or harm our marketing efforts. Join MarketingProfs founder and CEO […]
Read MoreEvery B2B organization desires to grow, yet many focus their marketing simply on attracting new customers. But is this trend changing? According to a recent study by Braze, 45% of brands stated they were allocating more than half of their marketing budget to customer retention. This response highlights the importance of having meaningful engagement across […]
Read MoreGoogle has automated a LOT of paid search, but one of the last places they have not is on creative and landing pages. Marketers spend billions of dollars to drive their users to pages that quite simply don’t answer the customer’s questions. Research shows many marketers are wasting a LOT of their customers’ time by […]
Read MoreYou know sales enablement is more critical than ever to your company’s immediate health and future success. But like most organizations, your sales and marketing teams are more at odds than ever, and sales enablement is a must-check box you’re simply not checking. Until today. After this radically candid, results-focused session, you’ll walk away knowing […]
Read MoreB2B marketers are losing resources and budgets in a challenging environment because they have difficulty demonstrating their ROI to management. This is especially true in B2B marketing over long purchase cycles. It’s hard to quantify the impact as part of the customer experience, website, or outreach. So, what can we do to showcase our ROI […]
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