Whether you’re a fan of reality TV or just a devotee of standout B2B content marketing, Ahava Leibtag will be merging pop culture savvy with content marketing expertise. Using the plot twists and turns of Love Is Blind (seriously), Ahava will reveal how to rethink the linear buying strategy we’ve all been taught is real, […]
Read MoreAI is transforming B2B marketing, but success starts with your team, strategy, and processes—not just the technology. In this action-packed session, Katie Robbert will unveil the 5P Framework—a proven method to prepare your organization for AI-driven growth. You’ll discover practical, no-fluff techniques to align your team, overcome resistance to change, and build scalable processes that […]
Read MoreWhat’s the difference between brands that simply survive and those that truly transcend? It’s not the product, the tech stack, or the latest growth hack—it’s a mindset. 3x founder and 20-year B2B brand-builder Lindsay Tjepkema will share the mindset of the world’s most legendary B2B brands, and her proven method that will help you transcend, […]
Read MoreAchieving buy-in for your content strategy is a huge achievement, but on its own, it won’t give your teams the guidance they need to bring it to life. In this session, Erika Heald will break down the essential elements of a content governance framework that empowers content creators across the organization. Erika will share how […]
Read MoreDoes the pressure of creating hyper-personalized content across multiple channels ever feel like you need an army of marketers to truly do it well? You’re not alone. But you can position your team and use your technology stack to achieve hyper-personalized and targeted communication that makes your audience feel like you’re talking directly to them. […]
Read MoreMost B2B content strategies fail to capture buyer attention because they’re built around internal product narratives rather than how buyers naturally think about and enter purchase decisions. Join Liam Moroney to explore how Category Entry Points (CEPs) can transform your content strategy by mapping it to authentic buyer mental availability. Liam will show you how […]
Read MoreWith so much content being created every day, how do you make the most of what you already have? Enter the IDEAL content optimization process: a practical, data-inspired, AI-enabled framework to identify, optimize, and reuse high-performing content. Join Brian Piper to discover how to address content gaps, overcome roadblocks, and create meaningful new assets that […]
Read More
