2025 Program

8:30am-9:30am ET

Opening Remarks and Keynotes

Speaker: Ann Handley
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

10:20am-11:05am ET

Align, Approve, Amplify: The Content Governance Strategy That Delivers Great Content Every Time

Speaker: Erika Heald
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

10:20am-11:05am ET

A Playground Approach: Building Trust on the Buyer’s Journey

Speaker: Ashley Faus
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels

10:20am-11:05am ET

10 Surprising Customer Behavior Triggers You’ll Want to Steal

Speaker: Nancy Harhut
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

10:20am-11:05am ET

From Bland to Brand-Boosting: Creating a B2B Podcast That Actually Works

Speaker: Harry Morton
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

11:15am-12:00pm ET

IDEAL Content Optimization: A Data-Driven Path to Maximize Your Efforts

Speaker: Brian Piper
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

11:15am-12:00pm ET

The Shared Mindset of Iconic Brands

Speaker: Lindsay Tjepkema
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

11:15am-12:00pm ET

The Conversion Blueprint: Crafting a Marketing Plan That Drives Real Revenue

Speaker: Stephanie Ristow
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

11:15am-12:00pm ET

The Brave Creator: Embracing Fearlessness to Flourish Alongside AI

Speaker: Brian Burkhart
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

11:15am-12:00pm ET

The Full GTM Puzzle: How Growth Marketing Expands Beyond Demand Generation

Speaker: Sabina Iyengar
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

2:40pm-3:25pm ET

Win the B2B Buyer’s Journey: Mapping Content Strategy to Real Purchase Behaviors

Speaker: Liam Moroney
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

2:40pm-3:25pm ET

Is Love Blind? Crafting Content Relationships That Last

Speaker: Ahava Leibtag
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels

2:40pm-3:25pm ET

AI for Smarter Marketing: Easier Said Than Done

Speaker: Shashi Bellamkonda
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:40pm-3:25pm ET

From Skeptic to Ally: How to Win Over Your CFO

Speaker: Tish Millsap
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics

2:40pm-3:25pm ET

Irresistible Experiences: Building Excitement Through Emails, Events, and Other Antics

Speaker: Jo Roberts
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

4:05pm-4:50pm ET

The Content Machine: Scaling Personalization Without the Chaos

Speaker: Carly Schrager
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

4:05pm-4:50pm ET

Driving B2B Growth With AI: A Change Management Blueprint for Marketers

Speaker: Katie Robbert
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

4:05pm-4:50pm ET

Acting on Insights: Driving Audience-First Marketing at SAP

Speaker: Cheri Hulse
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Research

4:05pm-4:50pm ET

Contagiously Exciting Copy: How to Stop Faking It and Start Feeling It

Speaker: Lianna Patch
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

4:05pm-4:50pm ET

Evolve Your Science Content: Storytelling for Technical Audiences

Speakers: Jesse Harris, Shane Hanlon
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

5:00pm-5:45pm ET

Paid Media in a Fragmented World: Navigating New Ad Formats and Emerging Channels

Speaker: Michael Wisby
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Search Marketing

5:00pm-5:45pm ET

Your Website’s on Fire (and Not in a Good Way): 10 Easy Fixes for Big ROI

Speakers: Katie Desmond, Adam Wiggin
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Website & Landing Page Design

5:00pm-5:45pm ET

From MQLs to Meaningful Growth: A New B2B Marketing Playbook for the AI Era

Speaker: Jon Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

5:00pm-5:45pm ET

Damage Report: What’s Legally Changed Since Jan. 20th?

Speaker: Ruth Carter
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

Punching Above Your Weight: Having an Impact With a Lean (Solo?) Marketing Team

Speaker: Angela Sarno
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

Scaling Success: How to Simplify Email Creation for Exceptional Customer Experiences

Speaker: Sameer Sangal
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

8:30am-9:15am ET

Ride the Relevancy Rollercoaster: The Art of Precision Content That Customers Can’t Resist

Speaker: Paul Ince
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

8:30am-9:15am ET

Real-Life Case Study: How a 25-Person Marketing Team Became a 45-Member Human-AI Powerhouse

Speaker: Liza Adams
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

8:30am-9:15am ET

The Brand Benefits Playbook

Speaker: Allen Weiss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

10:00am-10:45am ET

Learn, Grow, Teach: Upskill Your Team Through Training and Development

Speaker: Mandie Sullivan
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Presentations

10:00am-10:45am ET

Most Best: Winning as a Human in the Age of AI

Speaker: Christopher S. Penn
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Data/Analytics

10:00am-10:45am ET

Performance Copywriting: How to Combine Storytelling, Testing, and Data to Deliver Results in Any Marketing Channel

Speaker: Mariah Bliss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Writing

10:00am-10:45am ET

Bridging the Gap: Presenting Marketing Success to Leadership and Boards

Speaker: Katie Roudabush
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: ROI & Buy-In

10:00am-10:45am ET

From Complaints to Conversions: Turning Social Media Issues Into Revenue Opportunities

Speaker: Brooke Sellas
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Social Media

1:30pm-2:15pm ET

Built for Buy-In: The Fundamentals of Message Design

Speaker: Tamsen Webster
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

1:30pm-2:15pm ET

Avoiding Crashouts, Burnouts, and Blowouts: Practical Strategies for Overcoming 3 Common Go-to-Market Threats

Speaker: Phoenix Harvey
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

1:30pm-2:15pm ET

Don’t Make Me Pull This Car Over: Ending the Marketing, Sales, and, Product Sibling Rivalry

Speaker: Bryan Smith
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

1:30pm-2:15pm ET

Stealing Isn’t a (Marketing) Crime: The B2C Playbook That Will Revive Your B2B Campaigns

Speaker: Jaclyn Freedman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

1:30pm-2:15pm ET

AI Is Just a Tool—Agility Is What Makes It Work

Speaker: Andrea Fryrear
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:25pm-3:15pm ET

Keep Your Email Strategy Relevant: What You Can Learn From the Newest Data

Speaker: Jay Schwedelson
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:25pm-3:15pm ET

Welcoming Our Robot Collaborators: AI and Creativity in Content Marketing

Speaker: Tess Needham
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:25pm-3:15pm ET

Marketing Reporting Made Easy: Creating Accurate Marketing Reports in Half of the Time

Speaker: Janet Driscoll Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Tool Selection

2:25pm-3:15pm ET

The B2B Influencer Mistakes You May Not Know You’re Making—and How to Solve Them

Speaker: Ashley Zeckman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Influencer Marketing

4:00pm-4:45pm ET

Closing Remarks and Keynotes

Speaker: Ann Handley
Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote