MarketingProfs B2B Forum 2023

2024 Program

We’ll be adding more sessions and speakers over the coming weeks, so check back for more! Sessions may change.

November 12 is a pre-conference workshop day for All-Access pass holders.

November 13-14 are the main conference days for all pass holders.

Pre-Conference Workshops and Activities

9:00am-3:30pm ET

AI for B2B Content and Lead Generation

Speaker: Andy Crestodina
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: AI & Content Generation

9:00am-3:30pm ET

Demand Gen: Score, Plan, Convert

Speaker: Kenda Macdonald
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Lead Generation & Nurturing

9:00am-3:30pm ET

B2B Storytelling: How to Differentiate by Owning an Influential Idea That Moves the Market

Speaker: Jay Acunzo
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Storytelling

9:00am-3:30pm ET

Elevating B2B Marketing Impact: Strategic Measurement Insights

Speakers: Katie Robbert, Christopher S. Penn
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Measurement & Analytics

9:00am-3:30pm ET

How to Create a Winning and Actionable Marketing Plan Your Management Will Approve

Speaker: Pam Didner
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Marketing Planning

9:00am-3:30pm ET

B2B Email List Growth and Personalization for Inbox Domination

Speaker: Michael Barber
Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Email Marketing

5:00pm-6:00pm ET

Breaking the B2B Ice


Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

6:00pm-7:30pm ET

Welcome Home Party


Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

Main Conference Day 1

7:00am-8:15am ET

Breakfast


7:00am-8:15am ET

Photo Walk

Speaker: Steve Garfield
Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Networking & Fun

7:30am-8:15am ET

Expert-Led Roundtables


Pass Type: All Access Pass, Main Conference Pass
Session Type: Roundtable Discussion
Session Topic: Various Topics

7:30am-8:15am ET

Mindfulness

Speaker: Allen Weiss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities
Session Topic: Mindfulness

8:30am-9:45am ET

Opening General Session and Keynotes


Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

9:50am-10:20am ET

Refreshment Break in Exhibit Hall


10:25am-11:10am ET

Brand Marketing vs. Product Marketing: How to Master Multi-Level Storytelling

Speaker: Samantha Rideout
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

10:25am-11:10am ET

The B2B Marketer’s Guide to Prompt Engineering

Speaker: Christopher S. Penn
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

10:25am-11:10am ET

Social Media Dynamics: Designing the Ultimate Dopamine Machine

Speaker: Brooke Sellas
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Social Media

10:25am-11:10am ET

Content Marketing Measurement: How B2B Can Value Owned Media Experiences

Speaker: Robert Rose
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

11:20am-12:05pm ET

AI and Beyond: 5 Considerations to Assess Your Business Readiness

Speaker: Katie Robbert
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning

11:20am-12:05pm ET

SEO Takeaways From Studying 250+ B2B Websites

Speaker: Tom Shapiro
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: SEO

11:20am-12:05pm ET

The Brand Benefits Playbook

Speaker: Allen Weiss
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

11:20am-12:05pm ET

Content Marketing in Less-than-Exciting Industries: How to Create Intriguing Content That Drives Results

Speakers: Aimee Kessler Evans, Elaine Ball
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

11:20am-12:05pm ET

The Marketing and Sales Love Language: How to Build Team Cohesion

Speaker: A. Lee Judge
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

12:10pm-1:00pm ET

Lunch


1:00pm-1:30pm ET

Luncheon Keynote


Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

1:35pm-2:20pm ET

An Amazing Session Presented by Tango Card


Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

1:35pm-2:20pm ET

Emerald City SEO: A Better Standard for Search Data, Presented by DemandJump

Speaker: Ryan Brock
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: SEO

1:35pm-2:20pm ET

Break Down Complexities and Reimagine Marketing Automation, Presented by Act-On

Speaker: Jeff Day
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

1:35pm-2:20pm ET

An Amazing Session Presented by Knak


Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

2:30pm-3:15pm ET

The Urge to Act: How to Write and Speak in Ways That Influence B2B Buyer Behavior

Speaker: Jay Acunzo
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Storytelling

2:30pm-3:15pm ET

NEW Email Tests You Haven’t Tried!

Speaker: Jay Schwedelson
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:30pm-3:15pm ET

Content Sprints: How to Create 12 Weeks of Quality Content in 60 Minutes

Speaker: John Jantsch
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:30pm-3:15pm ET

From Skeptic to Ally: How to Win Over Your CFO

Speaker: Tish Millsap
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics

2:30pm-3:15pm ET

AI Tools and Tactics: From Research to Writing and Beyond

Speaker: Andy Crestodina
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI Tool Selection

3:20pm-3:50pm ET

Refreshment Break in Exhibit Hall


3:55pm-4:40pm ET

Creating Authentic Connections: The ONE Tactic That Will Never Be Obsolete

Speakers: Sydni Craig-Hart, Wil Hart
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

3:55pm-4:40pm ET

Driving ROI Through Customer-Centric, Intent-Based Marketing Strategies

Speaker: Sophia Agustina
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

3:55pm-4:40pm ET

Building a Data-Driven Culture in the AI-Enabled Age

Speaker: Zontee Hou
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Data/Analytics

3:55pm-4:40pm ET

How to Simplify Your Marketing Strategy to Enable Revenue Growth

Speaker: Carlos Hidalgo
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

3:55pm-4:40pm ET

Influence Unleashed: Revolutionizing B2B Marketing Impact

Speaker: Ashley Zeckman
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Influencer Marketing

4:50pm-5:35pm ET

Closed-Loop Reporting for B2B Marketers

Speaker: Michael Wiegand
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics

4:50pm-5:35pm ET

Leading Remote Creative Teams

Speaker: Tess Needham
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Leadership

4:50pm-5:35pm ET

Building a Journey Web for Your Business: Mapping the Chaotic Routes Your Customers Take to Buy From You

Speaker: Paul Ince
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Customer Journeys & Funnels

4:50pm-5:35pm ET

From Taxonomy to Templates: Essential Building Blocks to Scale Content Creation

Speaker: Erika Heald
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

4:50pm-5:35pm ET

Ditch the Guesswork: Build Your Pipeline With Confidence

Speaker: Latané Conant
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

5:35pm-7:00pm ET

Reception Party


Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

Main Conference Day 2

6:45am-7:45am ET

Fun Run


Pass Type: All Access Pass, Main Conference Pass
Session Type: Morning Activities

7:00am-8:30am ET

Breakfast


7:30am-8:15am ET

Expert-Led Roundtables


Pass Type: All Access Pass, Main Conference Pass
Session Type: Roundtable Discussion
Session Topic: Various Topics

8:30am-9:15am ET

Transformational Landing Pages

Speaker: Eddie Shleyner
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Website & Landing Page Design

8:30am-9:15am ET

The Most Human Brand Wins

Speaker: Lindsay Tjepkema
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

8:30am-9:15am ET

Customer Generation: Delivering on the Promise Demand Gen Forgot About

Speaker: Garrett Mehrguth
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

8:30am-9:15am ET

How the Heck Did They Do THAT?! Taking Risks in B2B Marketing

Speaker: David McGuire
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

8:30am-9:15am ET

Outside In: Engaging Your Audience Before They Need You

Speaker: Tyler Lessard
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

9:25am-10:10am ET

Responding to Change While Following a Plan: How Agile Helps Marketers Balance Urgent and Important Work

Speaker: Andrea Fryrear
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

9:25am-10:10am ET

Reverse Engineering Google’s AI: Unlocking Emerging SEO Opportunities

Speaker: Dale Bertrand
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: SEO

9:25am-10:10am ET

Your Forgotten Audience: How to Gain (and Lose) Organizational Buy-In

Speaker: Tarah Neujahr Bryan
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: ROI & Buy-In

9:25am-10:10am ET

How AI Will Make B2B Email More Authentic and Personal—at Scale

Speaker: Jon Miller
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

9:25am-10:10am ET

Driving Revenue Alignment Across Sales, Marketing, and Customer Service

Speaker: Kyle Lacy
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment

10:15am-10:45am ET

Refreshment Break in Exhibit Hall


10:50am-11:35am ET

The 2025 Playbook for Doubling Your ROI From Events, Presented by Mobly

Speaker: Zach Barney
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

10:50am-11:35am ET

An Amazing Sponsor Session


Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

10:50am-11:35am ET

An Amazing Sponsor Session


Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

10:50am-11:35am ET

An Amazing Sponsor Session


Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

10:50am-11:35am ET

An Amazing Sponsor Session


Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: TBD

11:40am-12:30pm ET

Lunch


12:30pm-1:00pm ET

Luncheon Activity


Pass Type: All Access Pass, Main Conference Pass
Session Type: Lunchtime Activity
Session Topic: TBD

1:10pm-1:55pm ET

How to Create Incredibly Valuable and Truly Original B2B Content

Speaker: Melanie Deziel
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

1:10pm-1:55pm ET

Battling Burnout: An AI Manifesto for In-House Marketing Teams

Speaker: Phoenix Harvey
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Data/Analytics

1:10pm-1:55pm ET

Direct Response Email: Building Relationships That Spark Response

Speaker: Jeffrey Thomas
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

1:10pm-1:55pm ET

A House of Brands or a Branded House? Develop the Right Brand Architecture to Drive Revenue Results

Speaker: Kate DiLeo
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising

2:05pm-2:50pm ET

Can AI Ghostwrite for Your CEO? A Year-Long Experiment With Generative AI

Speaker: Ahava Leibtag
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation

2:05pm-2:50pm ET

6 Surprising, Rule-Bending Tactics to Overcome Irrational Tendencies

Speaker: Nancy Harhut
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

2:05pm-2:50pm ET

The Social Spy Game: Unveil the Secrets of Your Competitors’ Organic Tactics

Speaker: Dorien Morin-van Dam
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy

2:05pm-2:50pm ET

Are You Ready for the Demand Gen Disruption?

Speaker: Moni Oloyede
Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing

2:55pm-3:25pm ET

Refreshment Break in Exhibit Hall


3:25pm-4:30pm ET

Closing Remarks and Keynote


Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: Keynote

4:30pm-5:15pm ET

BYO Goodbye


Pass Type: All Access Pass, Main Conference Pass
Session Type: After Hours Activities
Session Topic: Networking & Fun

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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