MarketingProfs B2B Forum 2021

Advanced Content Measurement: Setting Goals That Are Actually Strategic and Achievable

The biggest reason that content measurement fails in business isn’t because we don’t have the right technology, or can’t get access to numbers. Rather, the biggest challenge is that the business doesn’t have a shared understanding of what success or failure looks like.

This session will explore a more advanced look at construction of strategic content measurement goals. We’ll explore how to establish an actual strategic goal, how to apply the KPI’s that make achieving them unambiguous, and how to pull in the right metrics to make it all work together.

At the end of this session, you will be able to…

  • Understand a new measurement framework (the measurement pyramid) and how it can help you develop clearer strategic objectives for content strategies

  • Understand how real B2B organizations are measuring success with content marketing (examples included)

  • Understand the role of a content marketing mission and vision statement that helps to align a shared purpose toward strategic measurement

Speaker

Robert Rose

Founder, Chief Troublemaker
The Content Advisory

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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