MarketingProfs B2B Forum 2023

Advanced LinkedIn Ads: 5 Steps to Reducing Costs and Optimizing ROI

November 14 - 13:10:00 to 13:55:00

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Branding & Advertising


The B2B targeting of LinkedIn Ads is incredible, but boy, do we pay a premium to advertise! Don’t you wish there was a way to pay less for effective targeting?

There is! AJ Wilcox, host of the LinkedIn Ads Show, is going to walk you through the 5 steps to reduce your LinkedIn Ads costs by 57%, and to get better results.

In this session, you’ll learn:

  • Optimal bidding methods
  • The best objectives
  • All the right campaign settings
  • The most effective ad formats that are generating the best ROI right now
Headshot of AJ Wilcox

AJ Wilcox

Host of the LinkedIn Ads Show, Founder
B2Linked

Sponsors That Change the Game

Title

Knak

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Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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