MarketingProfs B2B Forum 2023

AI: Your Essential Marketing Sidekick—Actionable Strategies for Advancement, presented by Demand Spring

November 14 - 10:50am to 11:35am

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: AI Tool Selection


AI is transforming marketing, and becoming an indispensable ally for modern marketers. Discover how this powerful tool enhances efficiency, boosts personalization, and drives impressive results across key areas, including dynamic content creation, targeted paid ads, social media, and intelligent chatbots.

Join Jonathan Milne to uncover actionable strategies to seamlessly integrate AI into your marketing efforts, positioning yourself ahead of the competition and paving the way for success. Don’t miss the opportunity to embrace the power of AI as your essential marketing partner—automating routine tasks and taking care of the heavy lifting, allowing you to concentrate on the strategic initiatives that truly require your expertise and creativity.

In this session, you’ll learn:

  • How AI is reshaping key areas of marketing and the implications for your strategy
  • Ways to identify strategic opportunities to invest in AI as digital platforms continue to evolve
  • Strategies to foster a culture of AI adoption within your team, focusing on innovation over tools
Headshot of Jonathan Milne

Jonathan Milne

Vice President AI Practice
Demand Spring

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