MarketingProfs B2B Forum 2021

Email is NOT Dead: Three Ways to Juice Your Email Marketing Program for Q4 and Beyond, Presented by Validity

Presented by Validity

Despite what you may have heard or assumed, email as a B2B marketing channel is NOT dead. On the contrary, many of us have relied on email more than ever over the past 18 months to communicate with customers and grow our businesses.

With email volumes 94% higher than this time last year, now’s the time for innovation and investment in your email program and campaign strategies to cut through the noise and convert your audience into loyal, paying customers.

Join this session for three key lessons B2B marketers can learn from B2C brands on the cutting edge of email innovation.

At the end of this session you will be able to:

  • Accurately measure & diagnose email performance
  • Identify the differences between “tokenization” and true “personalization”, and how to most effectively leverage intent data to create personalized email messages
  • Implement best practices for standing out in a crowded inbox and building brand recognition & trust with your audience

Speakers

Kate Adams

Kate Adams

Senior Vice President of Marketing
Validity

Ray Lin

Ray Lin

Senior Director of Demand Generation
Validity

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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