MarketingProfs B2B Forum 2021

Attribution Done Right. How to Prove the Real Value of Marketing

Ever been frustrated trying to prove the value of your marketing spend? Because, let’s be real — attribution reporting is hard. Marketers aren’t always sure which models to use, which tools are best, or which KPIs will show the true value of their marketing activities. So whadya say about ditching those attribution models and throwing out that ROI calculator? Join this session with Marketing Operations Specialist Moni Oloyede to learn the best and most accurate reporting structures to prove marketing return on investment.

You’ll learn:

  • Why ROI tracking fails and is often misguided
  • How you can track marketing return on investment without a complex attribution model
  • How to identify the metrics you really need to track marketing impact


Moni Oloyede

Moni Oloyede

Marketing Operations Specialist

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

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