MarketingProfs B2B Forum 2021

Attribution Done Right. How to Prove the Real Value of Marketing

Ever been frustrated trying to prove the value of your marketing spend? Because, let’s be real — attribution reporting is hard. Marketers aren’t always sure which models to use, which tools are best, or which KPIs will show the true value of their marketing activities. So whadya say about ditching those attribution models and throwing out that ROI calculator? Join this session with Marketing Operations Specialist Moni Oloyede to learn the best and most accurate reporting structures to prove marketing return on investment.

You’ll learn:

  • Why ROI tracking fails and is often misguided
  • How you can track marketing return on investment without a complex attribution model
  • How to identify the metrics you really need to track marketing impact

Speaker

Moni Oloyede

Moni Oloyede

Marketing Operations Specialist

Sponsors That Change the Game

Platinum

MNTN
Momentive
SellingSimplified

Gold

Act-On
Sendeso
Vidyard

Bronze

Rep•Cap
Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625