Ever been frustrated trying to prove the value of your marketing spend? Because, let’s be real — attribution reporting is hard. Marketers aren’t always sure which models to use, which tools are best, or which KPIs will show the true value of their marketing activities. So whadya say about ditching those attribution models and throwing out that ROI calculator? Join this session with Marketing Operations Specialist Moni Oloyede to learn the best and most accurate reporting structures to prove marketing return on investment.