MarketingProfs B2B Forum 2021

Authenticity, Empathy, and Trust: How to Create Sustainability-Centric Content

Sustainability is a top ask from consumers, especially from the vital younger demographic. But sustainability can be hard to talk about (and get right), especially on social media. How can organizations find their voice in the sustainability conversation and win hearts, minds, & wallet share? In this session, you’ll hear the latest research from LinkedIn, get examples from best-in-class storytellers, and get actionable tips to enter the conversation with confidence and a winning strategy.

You’ll learn:

  • How LinkedIn members are engaging with sustainability content
  • Content tips for crafting a sustainability message that’s authentic to your brand
  • Examples and learnings from companies who are doing it right

Speaker

Purna Virji

Purna Virji

Senior Content Solutions Evangelist
LinkedIn

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MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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