MarketingProfs B2B Forum 2021

Gong’s Winning Strategy: Using Insights To Create Customer Advocates & Close More Deals presented by Momentive

Sponsored by Momentive

Gong was struggling to find a fast and reliable way to understand its existing customers’ use cases for their solutions, and to gain reference support for sales and marketing initiatives. Manual efforts to collect objective customer use case data and to find references could not keep pace with Gong’s customer growth.

Join Momentive (formerly SurveyMonkey) and Gong to learn how they used SurveyMonkey TechValidate to quickly create a branded customer feedback form that captures customer use case data and probes for reference-worthy results. And how you can too.

We’ll discuss how you can use feedback to elevate customer knowledge and reference data, increase your customer references, and improve your sales strategy to close more deals.

At the end of this session you’ll be able to:

  • Identify top customer use cases and find quality reference
  • Segment customer use cases to improve sales and marketing
  • Capture customer references to validate use case value
  • Make high-impact use case and reference data available to many stakeholders


Jack Foster

Jack Foster

VP, Global Demand Generation & Marketing Ops
Momentive (formerly SurveyMonkey)

Jane Menyo

Head of Customer Marketing

Sponsors That Change the Game




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MarketingProfs B2B Forum 2021

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