MarketingProfs B2B Forum 2021

B2B Customer Case Study Programs That Put the Customer’s Voice Front and Center

Customer case studies can be a powerful sales tool to help prospective customers validate that your products and services will help them solve their most pressing business challenges. Yet, too often, companies publish case studies that read more like a product brochure than a compelling retelling of a customer’s business transformation.

In this session, we’ll explore how to design and implement a customer case study program that connects with your ideal customers, one relatable story at a time.

At the end of this session, you will be able to…

  • Conduct an effective customer case study interview

  • Identify the right interview questions to uncover different use cases

  • Write a customer case study that connects with your ideal customers

Speaker

Erika Heald

Founder
Erika Heald Consulting

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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