Customer case studies can be a powerful sales tool to help prospective customers validate that your products and services will help them solve their most pressing business challenges. Yet, too often, companies publish case studies that read more like a product brochure than a compelling retelling of a customer’s business transformation.
In this session, we’ll explore how to design and implement a customer case study program that connects with your ideal customers, one relatable story at a time.
At the end of this session, you will be able to…
Conduct an effective customer case study interview
Identify the right interview questions to uncover different use cases
Write a customer case study that connects with your ideal customers