MarketingProfs B2B Forum 2021

Rewrite Like Taylor Swift: What B2B Marketers Can Learn From a Swiftie

Struggling to come up with fresh content? B2B marketers are sitting on mountains of it. But to stay fresh and relevant you need to keep that content stream flowing. So what’s a marketer to do? In this session, get the skinny on how the Queen of Pop, Taylor Swift (a.k.a. Tay-Tay), reworks existing content and how you can look to your email newsletters, website, blog and more for a totally fresh take on your existing stockpile. (No singing required.)

You’ll learn:

  • How to add to your current content for a whole new take
  • How to use linked phrasing and callbacks that’ll connect with your audience
  • How to write about the same topic again & again (and make it “new” every time)

Speaker

Ahava Liebtag

Ahava Leibtag

President
Aha Media Group

Sponsors That Change the Game

Platinum

MNTN
Momentive
SellingSimplified

Gold

Act-On
Sendeso
Vidyard

Bronze

Rep•Cap
Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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