MarketingProfs B2B Forum 2021

Building an Audience Through Podcasting: The Command Line Heroes Story

Brand storytellers and content strategists have their work cut out for them – from pitching an ambitious brand storytelling idea in-house to connecting with an audience who cares about what you have to say. Join Pacific Content’s Jonas Woost and Red Hat’s Brent Simoneaux and discover how the content marketing team at Red Hat created a successful podcast venture by doing their homework, winning over internal teams, taking that big leap into unexplored company territory, and ultimately… sticking the landing.

You’ll learn:

  • How to decide if a podcast is right for your brand
  • Tools for pinpointing your audience
  • Strategies for developing content that will engage your audience


Jonas Woost

Jonas Woost

Director of Strategy
Pacific Content

Brent Simoneauz

Brent Simoneaux

Director, Content Marketing & Story Development
Red Hat

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

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