Headlines are ablaze with the foreshadowing of a new renaissance of growth on the horizon as we emerge from the pandemic. What has grown is our hunger for meaning: For stories that reconnect our disconnected world. And the expectations for brands to bring hope and bridge opportunity have reached an all-time high.
Every brand—regardless of what you sell—can have an impact on the world, even if that world is simply your customers, your employees, or your community. Most companies are making an impact, but they lack the pieces to help them stitch together their story in a way that conveys hope. This session will explore not only how our world has changed in its demand for story, but also how we have a chance to change our world through the power of the telling.
At the end of this session you will be able to…
Understand what the world craves now, and how story is central to our future
Shape your brand story in a way that resonates with your audience
Identify the missing elements in most brand stories and how to shift your perspective
Build a bridge to brand affinity through emotion