MarketingProfs B2B Forum 2021

Changing Your World Through Story

Headlines are ablaze with the foreshadowing of a new renaissance of growth on the horizon as we emerge from the pandemic. What has grown is our hunger for meaning: For stories that reconnect our disconnected world. And the expectations for brands to bring hope and bridge opportunity have reached an all-time high.

Every brand—regardless of what you sell—can have an impact on the world, even if that world is simply your customers, your employees, or your community. Most companies are making an impact, but they lack the pieces to help them stitch together their story in a way that conveys hope. This session will explore not only how our world has changed in its demand for story, but also how we have a chance to change our world through the power of the telling.

At the end of this session you will be able to…

  • Understand what the world craves now, and how story is central to our future

  • Shape your brand story in a way that resonates with your audience

  • Identify the missing elements in most brand stories and how to shift your perspective

  • Build a bridge to brand affinity through emotion

Speaker

Bobby Lehew

Chief Content Officer
commonsku

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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