MarketingProfs B2B Forum 2023

Closing the Marketing Credibility Gap: Building a Data-Driven Partnership Between CMOs and the C-Suite, Presented by Mperativ

November 14 - 10:50am to 11:35am

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: ROI & Buy-In


CEOs and boards often need help understanding marketing’s strategic role in driving the go-to-market (GTM) engine. As the cost of generating new revenue increases, every marketing dollar must deliver clear value.

In today’s challenging business environment, marketing leaders must set clear goals and prove the impact of their initiatives on business outcomes to build trust with executives. Join Daniel Raskin, CMO and cofounder of Mperativ, as he shares a blueprint for aligning marketing investment with business growth.

In this session, you’ll learn about:

  • Essential GTM KPIs
  • Revenue attribution
  • AI for GTM forecasting
Headshot of Daniel Raskin

Daniel Raskin

Cofounder and CMO
Mperativ

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