Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: ROI & Buy-In
CEOs and boards often need help understanding marketing’s strategic role in driving the go-to-market (GTM) engine. As the cost of generating new revenue increases, every marketing dollar must deliver clear value.
In today’s challenging business environment, marketing leaders must set clear goals and prove the impact of their initiatives on business outcomes to build trust with executives. Join Daniel Raskin, CMO and cofounder of Mperativ, as he shares a blueprint for aligning marketing investment with business growth.
In this session, you’ll learn about: