MarketingProfs B2B Forum 2021

Content Marketing Analytics 101

Successful marketing campaigns rely on analytics to tell you what’s working, what to adjust, and what to never, ever (ever) try again. In this practical and tactical session, join TrustInsights.ai Chief Data Scientist Christopher Penn and learn the basics of content marketing analytics: what to pay attention to, what systems to use, and how to make decisions from your data.

You’ll learn:

  • How to build a content marketing analytics report in the free Google Data Studio using Google Analytics data
  • How to assess what metrics matter and what don’t
  • How to identify and analyze which content works and which doesn’t

Speaker

Christopher S. Penn

Co-Founder
Trust Insights, Inc.

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MarketingProfs B2B Forum

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