MarketingProfs B2B Forum 2021

Creating an AI Model for B2B Marketing

Statistically speaking, 80 to 90% of your company revenue comes from just 10 to 20% of your customers. And in this session with AI marketing experts Shashi Bellamkonda and Bindu Reddy, you’ll learn how marketers can use the power of an AI/ML model to identify… and predict top customers! Discover what goes into building a B2B AI model, whether company size matters, how marketers evangelize the use of AI within their company, and what resources are needed. Building and creating custom AI models is no longer a domain of only data geeks and engineers – it’s now within reach of all B2B marketers!

You’ll learn:

  • How to think about creating an AI model for B2B
  • How to collect enough data to make use of AI effective
  • How to convince your company of the value of AI and act on the AI model


Shashi Bellamkonda

Shashi Bellamkonda

VP Marketing
Georgetown Univerisy + Leap

Bindu Reddy

Bindu Reddy


Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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