MarketingProfs B2B Forum 2021

Creating Your Roadmap to Prove Marketing Value

B2B Marketers are expected to be data-driven and analytical whether their specialty is content or paid media. But how do you efficiently collect data about your efforts from multiple platforms, analyze it, and take action… while still keeping up with day-to-day job responsibilities? Attend this session with Marketing Operations Manager at SparkPost, Jenn Claus, to learn marketing operations’ tricks of the trade to ensure your organization and campaigns are set up for success. Plus — prepare for those difficult ROI questions from stakeholders.

You’ll learn:

  • How to identify key data points to track through your marketing campaigns, martech stack, and CRM, and explain a basic data flow
  • How to audit your existing campaign tracking and reporting architecture to set yourself up for success
  • How to consolidate and scale your organization’s reporting efforts to demonstrate the ROI of your efforts


Jenn Clauss

Jenn Clauss

Marketing Operations Manager

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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