If you’re like most marketers, you have questions about your customers : What do customers really think of your product or service? Why aren’t some customers loyal? How do customers think you compare to your competitors? How can you build more admiration for your brand? The list goes on.
Gaining high-level, actionable customer insights — and using them strategically — requires turning your own musings about customers into a researchable question, collecting unbiased data from credible customers, accessing and leveraging insights from industry reports and the academic literature, and synthesizing this information.
If you’d like to understand how to do just that to better serve your market, then you’ll want to join this session.
At the end of this session you will be able to…
Clarify your burning questions about customers
Find answers from customers and leverage insights from the business and academic literatures
Synthesize these answers and insights into an action plan that matters