MarketingProfs B2B Forum 2021

Customer Insights that Matter

If you’re like most marketers, you have questions about your customers : What do customers really think of your product or service? Why aren’t some customers loyal? How do customers think you compare to your competitors? How can you build more admiration for your brand? The list goes on.

Gaining high-level, actionable customer insights — and using them strategically — requires turning your own musings about customers into a researchable question, collecting unbiased data from credible customers, accessing and leveraging insights from industry reports and the academic literature, and synthesizing this information.

If you’d like to understand how to do just that to better serve your market, then you’ll want to join this session.

At the end of this session you will be able to…

  • Clarify your burning questions about customers

  • Find answers from customers and leverage insights from the business and academic literatures

  • Synthesize these answers and insights into an action plan that matters

Speaker

Debbie MacInnis

Professor and Author
University of Southern California - Marshall School of Business

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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