MarketingProfs B2B Forum 2023

Demand Generation and AI: Personalization Pitfalls and Opportunities

November 13 - 10:25am to 11:10am

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: AI & Content Generation


With all the talk around AI and demand generation, is it possible for AI to finally help us get personalization right?

Join buyer behavior expert Kenda Macdonald on this deep dive into what you should be personalizing for, where you should focus your efforts, and how AI can help—as well as what to avoid.

In this session, you’ll learn:

  • What to prioritize… and what you can safely ignore
  • How to use AI to your advantage
  • What to keep an eye on to stay in your conversion happy place
Headshot of Kenda Macdonald

Kenda Macdonald

VP of Enablement
Made With Intent

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