Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation
With all the talk around AI and demand generation, is it possible for AI to finally help us get personalization right?
Join buyer behavior expert Kenda Macdonald on this deep dive into what you should be personalizing for, where you should focus your efforts, and how AI can help—as well as what to avoid.
In this session, you’ll learn: