Date: October 27
Time: 11:00am-4:00pm ET
Total Length: Approximately 4 hours of content + breaks = 5 hours
Price: $395 or $300 as add-on to B2B Forum pass (only 50 seats available).
Demand generation and marketing automation are two powerful elements of a smart marketer’s plan for B2B success. And the good news is, getting the best results from them doesn’t require magic—just good science!
This live, interactive workshop from MarketingProfs will help you decode your buyers’ brains so you can create your best demand gen programs ever. Through behavioral psychology-based evidence, real-life examples, and hands-on activities you’ll learn how to trigger the desired action at each step of your relationship You’ll gain insights into the buyer’s purchase formula; the four stages of lifecycle marketing; and planning effective and profitable automation.