MarketingProfs B2B Forum 2021

Demand Generation

Date: October 27
Time: 11:00am-4:00pm ET
Total Length: Approximately 4 hours of content + breaks = 5 hours
Where: Zoom
Price: $395 or $300 as add-on to B2B Forum pass (only 50 seats available).

Register here or if you’ve already registered for the conference, contact to add a workshop(s) to your registration.


Demand generation and marketing automation are two powerful elements of a smart marketer’s plan for B2B success. And the good news is, getting the best results from them doesn’t require magic—just good science!

This live, interactive workshop from MarketingProfs will help you decode your buyers’ brains so you can create your best demand gen programs ever. Through behavioral psychology-based evidence, real-life examples, and hands-on activities you’ll learn how to trigger the desired action at each step of your relationship You’ll gain insights into the buyer’s purchase formula; the four stages of lifecycle marketing; and planning effective and profitable automation.

You’ll learn:

  • Combine marketing automation, buyer psychology, and content for demand gen success
  • Identify and use the right type of content for three types of campaigns that will help your organization attract, sell, and nurture prospects and customers
  • Determine the right KPIs for tracking and how to set up your demand generation dashboard

What’s Included

  • 4 hour live, interactive workshop
  • Downloadable PDF workbook
  • Related supplemental online coursework available prior to and for up to 60 days after workshop
  • MarketingProfs Certification upon completion of workshop and supplemental coursework


Kenda Macdonald

Automation Ninjas

Sponsors That Change the Game




Page One Power





Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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