MarketingProfs B2B Forum 2021

Demandbase Secret Sauce: How Demandbase Uses Account-Based Techniques to Drive Growth, presented by DemandBase

Presented by DemandBase

Account-Based Experiences (ABX) is the future for go-to-market success for B2B leaders, and it’s rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account.

In this session, Jon Miller, Demandbase CMO, opens the kimono on their internal Account-Based Experience (ABX) techniques so you can learn how the leading account-based go-to-market technology provider drives growth for their own business.

This tell-all session will show you real examples of proven go-to-market tactics used by Demandbase Sales, marketing and customer success teams that you can implement to build a winning ABX strategy for your B2B organization.

At the end of this session, you will be able to…

  • Evolve your B2B go-to-market strategy with account-based experiences

  • Use data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle

  • Reference feal-life, practical examples of how Demandbase does ABX that you can apply at your own company

Speaker

Jon Miller

Jon Miller

Chief Product Officer
Demandbase

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Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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