Presented by DemandBase
Account-Based Experiences (ABX) is the future for go-to-market success for B2B leaders, and it’s rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account.
In this session, Jon Miller, Demandbase CMO, opens the kimono on their internal Account-Based Experience (ABX) techniques so you can learn how the leading account-based go-to-market technology provider drives growth for their own business.
This tell-all session will show you real examples of proven go-to-market tactics used by Demandbase Sales, marketing and customer success teams that you can implement to build a winning ABX strategy for your B2B organization.
At the end of this session, you will be able to…
Evolve your B2B go-to-market strategy with account-based experiences
Use data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle
Reference feal-life, practical examples of how Demandbase does ABX that you can apply at your own company