A standup comedian walks onto the stage and has only seven seconds to get her first laugh… or she will lose the audience. Her first joke reveals a vulnerable truth about herself that most people wouldn’t share with their closest friend. It builds immediate rapport with the audience, expresses empathy, and is the start of a true relationship.
We marketers should be approaching our work similarly.
More than ever, there is a desperate need for us all to feel reconnected, both with customers and fellow employees. Marketing buzzwords ring hollow and superlatives are the worst. Now is the time to imbue our communications with a new level of personality and profound meaning. It’s a time to reveal more of ourselves and invite a deeper, authentic connection with our audience.
At the end of this session, you will be able to…
Apply the framework comedy writers employ for discovering their voice and building their collection of material to your content strategy
Express your personal voice to grow affinity for your company’s brand
Understand the key tenants for creating image and video content to amplify your voice