Disrupt Your Marketing: A Framework to Harness the Power of Crazy

We are in a pandemic of dull. 72% of all B2B marketing registers no emotional reaction with customers. AI helps us churn out endless streams of blah (but hey, we’re saving money!).

It’s time for an audacious new playbook. AI can write, edit, and pump out puppy videos, but humans still own crazy. And that’s our secret weapon.

Based on all-new research and a forthcoming book, marketing futurist Mark Schaefer presents a simple and exciting framework to disrupt our marketing efforts and become the signal against a wall of noise. This is the Anti-AI talk—a strategy that can withstand the bots.

In this session, you’ll learn:

• The true economics of dull
• How to access “awe” and create viral marketing value
• A practical plan to disrupt your marketing immediately
• Why you should never, ever create an ad
• Why two guys stripped off their clothes during their speech