MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Reimagining How We Work: Effective Marketing Leadership for a New Era

Day 2 - October 14 - 1:45 pm to 2:30 pm

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

The past few years have presented challenges for all of us: In life. As marketers. And especially as leaders.

The introduction of hybrid teams, distributed workforce, communicating constant changes, and asynchronous collaboration – you name it we’re dealing with it. For marketing leaders of teams or projects — both current and aspirational—it’s difficult to know how to create an environment that puts people first… in a way that doesn’t sacrifice projects, productivity, or belonging. Yet there is a way!

One tech company is reimagining it’s hybrid work environment to counter the great resignation, create a team culture and get sh*t done! Come to this fun session to hear how former Demand Gen marketer Michael Powers is now leading a vision for employee experience at Boston tech company, Toast. And how the skills he relied on to drive demand for NetProspex, Marketo & Toast are the very same skills used to create engaging programs for his new audience, a global employee community over 3,500.

You’ll learn:

  • How to ideate and create opportunities to build routine in a new hybrid environment
  • How to ensure equity in the build-out and development of your team (learning & development)
  • How to communicate internally, with purpose and clarity

Speaker

Michael Powers

Michael Powers

Director of Employee Experience & Communication
Toast

Sponsors That Change the Game

Title

Knak

Platinum

BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
Cvent
Litmus

Media Partners

Rep Cap
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