Presented by Uberflip
Opportunities are created or lost through our ability to move fast a united marketing and sales organization. Especially in a modern world with complex sales.
As priorities and market demands change on the fly, our ability to hit a launch target or close a deal keeps us on track and even alive. On the other hand, missing our campaign dates or that timely sales reply creates a Launch Gap and further impacts our ability to remain relevant.
As marketers, empowering sales to serve the right content at the right time, and deliver it as a personalized experience, is often the biggest impediment to success.
If you’re involved in complex sales, and embrace personalization and strategies like ABM, you won’t want to miss this session!
At the end of this session, you will be able to…
Outline a more holistic way to look at the buyer journey that does not end when a deal is signed
Empower sales teams to create more consistent messaging
Outline the impact of ensuring your sales organization can respond quickly to keep deals moving