MarketingProfs B2B Forum 2021

Am I Going Nuts? Creating a Mental Oasis for Your Target Audience

Our ever-changing world is creating ripple effects across all aspects of our lives and our audience’s lives. Starting with the condition of our mental health, given that according to the CDC, 41.5% of American adults have symptoms of anxiety or depressive disorder. And an emerging human capital management crisis; with 65% of U.S. workers currently seeking jobs and 740,000 leisure and hospitality workers among the 4 million Americans who quit their jobs in April 2021. Not to mention 50% of global consumers who have changed how they evaluate and buy products in both B2B and B2C environments. Join Lynn Randall, Senior Strategy Director for Invision Communications who will lead an in-depth conversation about these topics and what they mean for keeping your audiences sane and engaged. At the end of this session you will know:

  • Tips for managing the mental health and safety of audiences, ensuring you provide the oasis they’re seeking
  • Considerations and preparations you need to make around human capital management to maintain service delivery standards for audiences
  • Ways to adjust for the changing buying habits of our target audiences


Lynn Randall

Lynn Randall

Senior Strategy Director
InVision Communications

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MarketingProfs B2B Forum

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