How Good Content and Optimized Content Can Coexist

As marketers, we want the content we write to speak to our audience, to be compelling, and to match our brand’s tone and voice. But we also want it to perform well in search and drive the right traffic to our sites. Join us for this session where we’ll discuss why these two objectives don’t always pair together perfectly and how to reconcile the needs of both in your marketing efforts.

You’ll learn:

• How to create the blueprint for well-written content that’s optimized for search
• The tools to use to perform keyword, topic, competitor, and audience research
• The process for understanding what your audience is looking for in any piece of content

Speaker

Ryan Morgan

Digital Marketing Strategist
Swell Digital

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