MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

How Good Content and Optimized Content Can Coexist

As marketers, we want the content we write to speak to our audience, to be compelling, and to match our brand’s tone and voice. But we also want it to perform well in search and drive the right traffic to our sites. Join us for this session where we’ll discuss why these two objectives don’t always pair together perfectly and how to reconcile the needs of both in your marketing efforts.

You’ll learn:

  • How to create the blueprint for well-written content that’s optimized for search
  • The tools to use to perform keyword, topic, competitor, and audience research
  • The process for understanding what your audience is looking for in any piece of content

Speaker

Ryan Morgan

Digital Marketing Strategist
Swell Digital

Sponsors That Change the Game

Title

Knak

Platinum

BrandMaker
Printfection
Terminus
Validity
Vidyard

Gold

Act-On
Cvent
Litmus
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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