Pass Type: All Access Pass, Conference Only Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy
Privacy laws, ad blockers, deceptive traffic, cookie changes, apps > websites, and zero-click everything aren’t just on the rise, they’re here to stay. That means the attribution and traffic-focused digital marketing we’ve done for a quarter century is ending. We’re going to need new ways to plan, to experiment, and to invest in marketing if we want to do anything besides throwing our money at Google and Facebook.
Rand will walk through the problems with attribution models (no matter how sophisticated or how much AI is thrown at them) and explain the options before us.
In this session, you’ll learn how to:
