MarketingProfs B2B Forum 2021

How to be Bingeable: 4 Stealable Ideas to Amp Up Your Video Marketing presented by Vidyard

Presented by Vidyard

Video has emerged as a go-to content format for many marketing teams in the digital-first world. But unless you create a bingeable, video-first experience for your buyers, they won’t hesitate to change the channel to browse your competition. With so much information available online, it’s crucial to give buyers what they want, in a way that leaves them asking for more.

Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard and Rebecca Whitaker, Content Marketing Strategist at Vidyard to learn how to create bingeable video content to keep your audience engaged throughout the buyers’ journey.

At the end of this session, you will be able to…

  • Identify what types of videos your buyers are looking for online

  • Open your mind to bolder video content to keep your audience delighted and engaged

  • Understand the basics of video analytics to make informed content decisions


Speakers

Tyler Lessard

Chief Video Strategist
Vidyard

Rebecca Whitaker

Content Strategy Manager
Vidyard

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

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