Presented by Vidyard
Video has emerged as a go-to content format for many marketing teams in the digital-first world. But unless you create a bingeable, video-first experience for your buyers, they won’t hesitate to change the channel to browse your competition. With so much information available online, it’s crucial to give buyers what they want, in a way that leaves them asking for more.
Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard and Rebecca Whitaker, Content Marketing Strategist at Vidyard to learn how to create bingeable video content to keep your audience engaged throughout the buyers’ journey.
At the end of this session, you will be able to…
Identify what types of videos your buyers are looking for online
Open your mind to bolder video content to keep your audience delighted and engaged
Understand the basics of video analytics to make informed content decisions