MarketingProfs B2B Forum 2021

How to Build a Multi-Channel Integrated Marketing Strategy

Don’t know where to start when it comes to building a multi-channel campaign strategy? Or built a great strategy but having trouble communicating it to internal stakeholders? Join Demand Generation experts, Jennifer Fields and Kait Dell’Erario from Nexthink to learn where to begin, how to pick your channels (and divide efforts among them), partner with stakeholders, and more… Learn how to get your multi-channel marketing dreams off the ground (or improve your existing strategy) to maximize impact, contribute to the company pipeline and hit those booking & sales goals.

You’ll learn:

  • Building: Where to begin, how to decide on what works best, and which campaign frameworks to use
  • Execution: How to juggle the balls of a multi-channel strategy and work with sales for maximum impact
  • Measurement: Reporting on your campaign successes and improving your future campaigns


Jennifer Fields

Jennifer Fields

Sr. Demand Generation Marketing Manager

Kait Dell' Erario

Kait Dell’Erario

Sr. Demand Generation Marketing Manager

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: | (866) 557-9625