MarketingProfs B2B Forum 2021

How to Build a Multi-Channel Integrated Marketing Strategy

Don’t know where to start when it comes to building a multi-channel campaign strategy? Or built a great strategy but having trouble communicating it to internal stakeholders? Join Demand Generation experts, Jennifer Fields and Kait Dell’Erario from Nexthink to learn where to begin, how to pick your channels (and divide efforts among them), partner with stakeholders, and more… Learn how to get your multi-channel marketing dreams off the ground (or improve your existing strategy) to maximize impact, contribute to the company pipeline and hit those booking & sales goals.

You’ll learn:

  • Building: Where to begin, how to decide on what works best, and which campaign frameworks to use
  • Execution: How to juggle the balls of a multi-channel strategy and work with sales for maximum impact
  • Measurement: Reporting on your campaign successes and improving your future campaigns

Speakers

Jennifer Fields

Jennifer Fields

Sr. Demand Generation Marketing Manager
Nexthink

Kait Dell' Erario

Kait Dell’Erario

Sr. Demand Generation Marketing Manager
Nexthink

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