MarketingProfs B2B Forum 2021

How to Build Durable First-Party Data Strategies for Content Marketers

According to a recent Boston Consulting Group study, 9 out of 10 marketers say that first-party data is vital to their digital marketing programs – but the truth is, very few use it to its full potential in delivering cross-channel experiences. Learn how to better leverage your data in creating personalized campaigns, improving retargeting strategy, and even predicting future trends. In this session, you’ll get the latest data strategy from best-selling co-author of “Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform and CGO of InfoTrust, Michael Loban.

You’ll learn:

  • Essential steps for building a durable first-party data strategy
  • How to assess market response & create a fair & transparent value exchange
  • The benchmarks for measuring your success

Speaker

Michael Loban

Michael Loban

CMO
Infotrust

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MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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