MarketingProfs B2B Forum 2021

How to Market Without the Crutch of Social Media

A strong social media strategy is a staple of your marketing campaign… but what if that weren’t an option? What if you were working with a demographic that was, say – “very offline?” Well, that’s the topic of this session with Austin Data Labs CMO, Leslie Poston, where you’ll discover 5 things you can do if your brand can’t rely on likes, follows, or paid social media marketing. With an extensive background in AI, data science, psychology and innovation, Leslie will be sharing how to use marketing storytelling for those hard-to-reach demographics.

You’ll learn:

  • How to market without social media
  • How to tell a B2B tech story that reaches tech-resistant audiences around the world
  • How to measure marketing and sales effectiveness for a global audience


Leslie Poston

Leslie Poston

Chief Marketing Officer
Austin Data Labs

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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