Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Branding & Advertising
Humans aren’t strictly logical creatures. (Sometimes, not even remotely.)
Each of our customers has needs and emotions and personalities and preferences beyond their job titles and duties that influence the decisions they make when they sit at their desks. And those aren’t necessarily swayed by our products’ rational, functional benefits or how perfectly aligned we are to solve their problems.
If you want to break through all those extra human factors, get put on their proverbial list, and leave a positive, lasting impression, sometimes you just need to make a BIG [BLEEPING] DEAL.
From email to events—and all those other opportunities ripe for surprise and delight—it’s time to get creative, think beyond one-off, short-term approaches, and go all in on creating a distinct, uniquely “you” customer experience.
Grab your matches, because you’re about to light a big, blazing bonfire of excitement.
In this session, you’ll learn:
