Keep Your Email Strategy Relevant: What You Can Learn From the Newest Data

Are your emails getting lost in the sea of unopened messages? Whether you’re struggling to get noticed or looking to elevate your existing campaigns, this session will equip you with the tools and techniques needed to increase open rates and overall results.

Don’t let your messages go unread—Jay Schwedelson will help you discover quick and easy email marketing tricks that can be applied to your campaigns right now!

In this session, you’ll learn:

• The top factors influencing open rates—and how to leverage them
• Proven subject line tips/tricks that stop the scroll and get emails opened
• The science of timing/frequency—when to hit send for maximum impact
• Common mistakes killing your open rates—and how to fix them
• Personalization strategies that make your emails impossible to ignore