MarketingProfs B2B Forum 2021

Keynote with Mitch Joel — The Great Compression: Striving in the Post Covid-19 World

Online purchasing was 15% of all commerce prior to the global pandemic. It then soared to close to 50%. During the short span of a few months, behavior fundamentally shifted. Everyone from pre-K children to our most elderly are now online and comfortably transacting and interacting.

Where will it land? Does that matter? Probably not. What’s critical and fundamental is that the world is never going back.

But does this really impact B2B? Yes! It has huge ramifications  for B2B.

The Great Compression is our new reality.

Companies are now forced to think less about the “experience” and more about what comes next: How “experience” helps lead to and shape a sale. B2B businesses must now reckon with the same fully-digitized revolution driving B2C organizations.

In this lively keynote, we’ll discuss these important questions…

  • How should we rethink many of the commonly held beliefs about what works in our own businesses today?
  • What will the future may look like?
  • How do we grow a successful business in this digital world where everything has compressed so dramatically?


Mitch Joel

Mitch Joel

Six Pixels Group

Sponsors That Change the Game




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Media Partners

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MarketingProfs B2B Forum 2021

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