Online purchasing was 15% of all commerce prior to the global pandemic. It then soared to close to 50%. During the short span of a few months, behavior fundamentally shifted. Everyone from pre-K children to our most elderly are now online and comfortably transacting and interacting.
Where will it land? Does that matter? Probably not. What’s critical and fundamental is that the world is never going back.
But does this really impact B2B? Yes! It has huge ramifications for B2B.
The Great Compression is our new reality.
Companies are now forced to think less about the “experience” and more about what comes next: How “experience” helps lead to and shape a sale. B2B businesses must now reckon with the same fully-digitized revolution driving B2C organizations.
In this lively keynote, we’ll discuss these important questions…