MarketingProfs B2B Forum 2021

KEYNOTE with Keith Jennings: The Power of Applying Servant Leadership Principles to Modern Marketing Practices and Day One Wrap-Up

You spend most of your time and energy trying to achieve success. However, by being a marketer who listens, empathizes, builds community, etc., you can achieve significance through your work.

Servant leadership is an ancient philosophy that spans two millennia. But the modern servant leadership movement was born with a self-published essay by Robert K. Greenleaf — a man with a front-row seat as protests over war and civil rights threatened universities, corporations, and other institutions in the late 1960s.

Greenleaf believed institutional leaders were failing society by using their privileged positions for self-serving purposes, rather than the greater good. So he called for a change by emphasizing 10 surprising characteristics the greatest leaders embody—characteristics that are more relevant than ever to marketers.

In this keynote, Keith Reynold Jennings will take you on a whirlwind tour of this movement’s aim and opportunities, with an emphasis on how servant leadership’s core principles can be applied to your modern marketing practices — with powerful impact.

You’ll learn:

  • The important difference between servants who lead and leaders who serve

  • Why servant leadership isn’t for everyone (but is available to anyone)

  • The 10 characteristics of servant leadership

  • The one question few marketers dare to answer

Speaker

Keith Reynold Jennings

Keith Reynold Jennings

Vice President, Community Impact
Jackson Healthcare

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MarketingProfs B2B Forum 2021

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