MarketingProfs B2B Forum 2021

KEYNOTE with Oli Gardner: The Marketing IQ Manifesto

Great marketing doesn’t feel like marketing.

But much of what we experience favors a low IQ approach: emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it.

We didn’t miss it, we simply don’t want it.

The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience’s needs and who they are.

In this actionable and entertaining talk, Oli will show you:

  1. The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics & data), Memory Ability (repeatable processes & optimization), Emotional Intelligence, and Strategic Thinking.

  2. The 10 guiding principles of a high-IQ marketer.

  3. And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business.

Speaker

Oli Gardner

Oli Gardner

Co-founder
Unbounce

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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