The term multicultural marketing is a bit of a misnomer. After all, multicultural marketing is really just good marketing. If you want to be successful today, you must embrace all of your audiences, understanding and reflecting their unique experiences and perspectives.
The problem is that marketing teams typically aren’t as diverse as the audiences they’re speaking to. Many in marketing have never been in the shoes of those they’re marketing to – whether business owners, decision-makers, or otherwise. Nor have individual team members been trained on how to execute successful multicultural marketing campaigns. This can lead to messaging and content that is (at best) generic and narrow-minded or (at worst) offensive and divisive.
So what can you do to bridge that gap?
Join multi-award-winning multicultural marketing expert Sydni Craig-Hart to discover your best and easiest first step toward creating smarter marketing – marketing that is inclusive and customer-centric.