MarketingProfs B2B Forum 2023

[Luncheon Panel] The B2B Real-Real: Live at MarketingProfs

November 14 - 12:10:00 to 12:55:00

Pass Type: All Access Pass, Main Conference Pass

Session Type: Keynote

Session Topic: Various Topics


Hey, friend.

We need to have a real conversation.

The realest of real discussions among all of us on the front lines, doing the hard day-to-day work of B2B marketing.

We need to crack open the piñata that is B2B Marketing and grab the hard questions that fall out.

Questions like:

  • How do we inspire great work without burning ourselves out?
  • How do we launch programs that drive business AND create pure joy in each of us?
  • How do we stop doing boring isht?

And way more.

Join award-winning creative and marketing leader Michael Barber as he leads this lively, spirited, real-real conversation during the luncheon keynote on Day 2 of B2B Forum. (You’ll be ready for something a little different by then.)

Joining Michael in conversation will be grizzled, experienced marketers Phoenix Harvey, Tarah Neujahr Bryan, Kyle Lacy… and you! Because we want to hear your perspective, too.

This is the kind of conversation that should be happening on event stages… but isn’t.

(That’s a direct quote from Michael to Ann Handley during a brainstorming session on what would truly make the MarketingProfs program special.)

Don’t miss this frank conversation on the keynote stage about the real-real challenges and opportunities in B2B marketing, straight from the people doing the work!

Note: This luncheon keynote panel will NOT be recorded

Michael Barber Headshot

Michael Barber

Head of Global Marketing
Grow Schools

Headshot of Phoenix Harvey

Phoenix Harvey

Senior Director, Engagement Strategy
Macmillan Learning

Headshot of Tarah Neujahr Bryan

Tarah Neujahr Bryan

Chief Marketing & Communications Officer
Health Catalyst

Headshot of Kyle Lacy

Kyle Lacy

CMO
Jellyfish

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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