MarketingProfs B2B Forum 2021

Marketing Agility in Times of Crisis: What Worked, What Didn’t, and What We Learned for the Future

The past year has affected our lives in unprecedented ways. From the global pandemic and working remotely to civil unrest and a politically contentious election, everything changed. As a result, businesses (and particularly marketers) had to rapidly adapt to continually shifting circumstances, fundamentally changing their messaging and approach.

In this session, you’ll get a behind-the-scenes look at how OneLogin quickly pivoted its marketing to not just survive, but thrive, during crisis. You’ll walk away with lessons that you can apply to your marketing so you too can thrive in times of crisis.

At the end of this session, you will be able to…

  • Adapt your messaging, tactics, and approach to communicate to prospects in times of anxiety

  • Keep your marketing team focused, engaged, and creative through empathetic leadership while staying on track with an agile planning process

  • Take measured and appropriate risks in your marketing to define your brand voice while not alienating your audience

Speaker

Dayna Rothman

Chief Marketing Officer
OneLogin

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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