The past year has affected our lives in unprecedented ways. From the global pandemic and working remotely to civil unrest and a politically contentious election, everything changed. As a result, businesses (and particularly marketers) had to rapidly adapt to continually shifting circumstances, fundamentally changing their messaging and approach.
In this session, you’ll get a behind-the-scenes look at how OneLogin quickly pivoted its marketing to not just survive, but thrive, during crisis. You’ll walk away with lessons that you can apply to your marketing so you too can thrive in times of crisis.
At the end of this session, you will be able to…
Adapt your messaging, tactics, and approach to communicate to prospects in times of anxiety
Keep your marketing team focused, engaged, and creative through empathetic leadership while staying on track with an agile planning process
Take measured and appropriate risks in your marketing to define your brand voice while not alienating your audience