MarketingProfs B2B Forum 2021

How to Craft A Marketing Strategy That Gives You a Sustainable Advantage

Sponsored by:

ON24

Many people (even many of us marketers) don’t quite “get” marketing strategy. It’s NOT about one campaign or a calendar of tactics. A marketing strategy focuses on long-term goals and identifying a sustainable, differential advantage over the competition.

Join strategy expert Allen Weiss as he hones in on the most important elements of creating a sustainable strategy: Understanding the market and where competitors come from, different growth strategies, market evolution and the strategic decisions you must make when managing several different products.

You’ll leave understanding how you can help your brand obtain a differential advantage in the market.

At the end of this session, you will be able to…

  • Understand how new competitors enter a market

  • Recognize the options and investment decisions for growth strategies

  • Claim a differential advantage in your market

Speaker

Allen Weiss

Founder and CEO
MarketingProfs

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MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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