Many people (even many of us marketers) don’t quite “get” marketing strategy. It’s NOT about one campaign or a calendar of tactics. A marketing strategy focuses on long-term goals and identifying a sustainable, differential advantage over the competition.
Join strategy expert Allen Weiss as he hones in on the most important elements of creating a sustainable strategy: Understanding the market and where competitors come from, different growth strategies, market evolution and the strategic decisions you must make when managing several different products.
You’ll leave understanding how you can help your brand obtain a differential advantage in the market.
At the end of this session, you will be able to…
Understand how new competitors enter a market
Recognize the options and investment decisions for growth strategies
Claim a differential advantage in your market